Privacy Policy - Dreamsplain
Effective Date: August 3, 2025
Company: Mike Shaker, LLC
1. Information We Collect
1.1 Personal Information
- Email address: For account creation and communication
- Dream content: Text and voice recordings you submit
- Usage data: How you interact with the app across iOS and Android platforms
1.2 Automatically Collected Information
- Device information: Device model, operating system version (iOS/Android)
- App usage: Features used, time spent in app
- Performance data: Crash reports, error logs
- Platform data: App store information (Apple App Store/Google Play Store)
1.3 Advertising and Analytics Data
To provide a free app experience, we work with advertising partners who may collect:
- Advertising identifiers: IDFA (iOS) or Advertising ID (Android) for targeted ads
- App interaction data: How you use the app to show relevant ads
- Device characteristics: Screen size, device type for ad formatting
- General location: Country/region for region-appropriate ads (not precise location)
- Ad engagement: Whether you view, click, or interact with advertisements
- Crash and performance data: Anonymous technical data to improve ad delivery
Important: We NEVER share your specific dreams or personal interpretations with advertising partners.
1.4 Affiliate Marketing Data
To provide relevant sleep product recommendations, we may collect and analyze:
- Dream themes and patterns: General categories only (sleep quality, anxiety, etc.) - not specific dream content
- Product interactions: Which product categories you view or click
- Purchase behavior: Whether you complete purchases through affiliate links (for commission tracking)
- General interests: Sleep-related preferences you express in the app
- Location data: General region for shipping and product availability (not precise location)
Important: We NEVER share your specific dreams or personal interpretations with affiliate partners.
2. How We Use Your Information
2.1 Service Provision
- Provide AI-powered dream interpretations
- Store and organize your dreams across devices
- Provide customer support
- Sync data across multiple devices
- Show personalized sleep product recommendations
- NEW: Deliver relevant advertisements to support free app access
2.2 Service Improvement
- Analyze usage patterns to improve the app
- Develop new features based on user behavior
- Fix bugs and optimize performance across platforms
- A/B test new features
- Improve product recommendation algorithms
- NEW: Optimize ad delivery and user experience
2.3 Advertising and Monetization
- Show relevant ads: Display advertisements that may interest you based on general app usage
- Measure ad effectiveness: Track how ads perform to improve the user experience
- Support free access: Generate revenue to keep the app completely free for all users
- Personalize ad experience: Show ads that are more relevant and less intrusive
- Comply with advertising standards: Meet platform requirements for ad delivery and user privacy
2.4 Affiliate Marketing and Product Recommendations
- Show relevant products: Recommend sleep aids, relaxation products, and wellness items based on general dream themes
- Track commission eligibility: Monitor purchases made through our affiliate links to receive commissions
- Analyze effectiveness: Understand which products are most helpful to users with similar sleep patterns
- Improve recommendations: Refine our suggestion algorithms based on user interactions
- Comply with partner requirements: Meet affiliate program tracking and reporting obligations
3. Information Sharing
3.1 We DO NOT Share
- Your personal dreams or interpretations with any third parties
- Your email address with third parties for marketing purposes
- Individual user data for analytics or research
- Specific dream content with advertising or affiliate partners
- Personal identifying information with ad networks
3.2 We MAY Share
- Aggregated data: Anonymous usage statistics that cannot identify individuals
- Legal compliance: When required by law, court order, or government request
- Service providers: With trusted partners who help operate our service under strict confidentiality agreements
- Advertising partners: Anonymous usage data for ad targeting (no personal identification)
- Affiliate tracking data: Anonymous purchase data with affiliate partners for commission tracking (no personal identification)
3.3 Advertising Data Sharing
For advertising purposes, we may share with advertising partners:
- Anonymous usage patterns: General app usage to improve ad relevance (no personal details)
- Device information: Technical specs for proper ad formatting and delivery
- Ad interaction data: Whether ads are viewed or clicked (anonymous)
- General interests: Broad categories like "wellness" or "sleep" (no specific dream content)
We NEVER share: Your name, email, specific dreams, personal interpretations, or any identifying information with advertising partners.
3.4 Third-Party Services
We use these services that may collect data:
4. Data Security
4.1 Protection Measures
- End-to-end encryption in transit and at rest
- Secure authentication systems with industry-standard protocols
- Regular security audits and penetration testing
- Limited access to personal data on need-to-know basis
- Multi-factor authentication for administrative access
- Separate storage systems for advertising and affiliate tracking data
Data Security Disclaimer: While we implement industry-standard security measures, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security of your personal information.
4.2 Data Retention
- Account data: Retained while account is active
- Dream content: Retained until you delete it or close your account
- Usage data: Retained for up to 2 years for analytics
- Deleted data: Permanently removed from all systems within 30 days
- Backup data: Securely deleted from backups within 90 days
- Advertising data: Anonymous ad interaction data retained for up to 2 years for optimization
- Affiliate data: Anonymous purchase tracking data retained for up to 3 years for commission and tax purposes
5. Your Rights and Choices
5.1 Access and Control
- View your data: Access all stored information through app settings
- Delete dreams: Remove individual dreams anytime
- Download data: Export your dreams and data in standard formats
- Delete account: Permanently remove all data from our systems
- Correct data: Update or correct any inaccurate information
- Opt-out of ads: Use device settings to limit ad tracking (iOS/Android)
- Opt-out of recommendations: Disable product recommendations in app settings
5.2 Advertising Choices
- Ad personalization: Control ad targeting through device settings
- iOS users: Use "Limit Ad Tracking" in iOS settings
- Android users: Use "Opt out of Ads Personalization" in Google settings
- Reset advertising ID: Reset your advertising identifier through device settings
- Ad frequency: Ads are designed to be non-intrusive and relevant
5.3 Communication Preferences
- Email notifications: Opt-out via app settings or email links
- Push notifications: Control via device settings (iOS/Android)
- Marketing communications: Unsubscribe anytime (we send very few)
- Product recommendations: Control frequency and types of product suggestions in app settings
6. Children's Privacy (COPPA Compliance)
- Our service is not intended for children under 13
- We do not knowingly collect data from children under 13
- If we learn we have collected such data, we will delete it promptly
- Parents can contact us to review, modify, or delete their child's data
- We comply with Children's Online Privacy Protection Act (COPPA)
- No advertising or affiliate marketing data is collected from users under 18
7. California Privacy Rights (CCPA)
If you are a California resident, you have the right to:
- Know: What personal information we collect, use, and share
- Delete: Request deletion of your personal information
- Opt-out: Opt-out of data sales (we don't sell data)
- Non-discrimination: Equal service regardless of privacy choices
- Advertising opt-out: Opt-out of targeted advertising through device settings
- Affiliate opt-out: Opt-out of affiliate marketing data collection
Contact: support@mikeshaker.com with "California Privacy Request" in subject line
8. European Privacy Rights (GDPR)
If you are in the EU/UK, you have the right to:
- Access: Your personal data and how it's processed
- Rectification: Correct inaccurate data
- Erasure: "Right to be forgotten" - delete your data
- Restrict processing: Limit how we use your data
- Data portability: Receive your data in machine-readable format
- Object: Object to processing for legitimate interests
- Withdraw consent: Stop processing based on consent
- Object to profiling: Opt-out of automated ad targeting and product recommendation profiling
9. Platform-Specific Privacy
9.1 iOS Privacy
- App follows Apple's App Tracking Transparency requirements
- Uses Apple's privacy nutrition labels
- Integrates with iOS privacy settings
- Supports "Limit Ad Tracking" preference
- Advertising and affiliate tracking comply with iOS 14.5+ privacy requirements
9.2 Android Privacy
- Complies with Google Play privacy requirements
- Uses Android permission system appropriately
- Supports Android privacy dashboard
- Follows Google's data safety requirements
- Advertising and affiliate data collection disclosed in Play Store data safety section
10. Cookies and Tracking
- Mobile app: We do not use cookies in our mobile applications
- Analytics: We use privacy-focused analytics to understand app usage
- Advertising tracking: Anonymous tracking for ad delivery and optimization
- Opt-out: You can disable analytics and ad tracking in device settings
- Advertising networks: Third-party ad networks may use tracking for ad delivery
- Affiliate tracking: Anonymous tracking for commission purposes only (can be disabled in settings)
11. Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices. Material changes will be communicated via email or prominent app notification. We will post the updated policy with a new effective date. Continued use constitutes acceptance of changes.
12. Data Breach Notification
- We will notify users of significant data breaches within 72 hours when possible
- Notification will include details about the breach and our response
- We will notify relevant authorities as required by law
- We maintain incident response procedures and security protocols
13. Contact Us
14. Compliance and Certifications
This Privacy Policy complies with:
- California Consumer Privacy Act (CCPA)
- General Data Protection Regulation (GDPR)
- Children's Online Privacy Protection Act (COPPA)
- Apple App Store Privacy Requirements
- Google Play Store Privacy Requirements
- Google AdMob Privacy Requirements
- SOC 2 Type II compliance (infrastructure)
- Federal Trade Commission (FTC) affiliate marketing disclosure requirements